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The Beauty of Subscription Boxes - Beauty Editor’s Top Picks

7/2/2020

 
By Gemma Rimmington
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Beauty subscription boxes are becoming increasingly popular with cosmetics junkies across the globe and it is not difficult to see why.  They are the perfect way to experiment and try new products, especially if you feel stuck in a routine with your beauty routine.  These boxes are curated by industry experts to inspire subscribers and I have spent the last few weeks sampling so many boxes on the market and I was amazed at the diversity of box types available.  

I am often asked by readers and clients if I can recommend a particular beauty box and to be honest, I only knew of the more well known boxes and I have never had personal experience with any of them.  As a Beauty Editor, I sample beauty products week in week out, so I haven’t ever had a need to subscribe but I was so excited to see what was available and how they all differed to each other.

Whether you are looking for something budget friendly, cruelty free products, a slice of luscious luxury or something more niche such as a health/wellbeing version, there is a plethora of options available.

There is also something really exciting about receiving a gorgeously packaged delivery full of self indulgent goodies - a present to you, from you!  Some of the boxes have been so beautifully gift wrapped I have been reluctant to even open them.  With many of the boxes, there is also an option to purchase gift subscriptions so if you are looking for a present for a loved one (and there are mens boxes available) this can be a really great idea.  

Here are some of my favourite boxes - all with their own unique selling points;

Roccabox
The “Selfie Ready” Edit


The “Selfie Ready” box is a fabulous mix of beauty products which will help you achieve everything from a fabulous feline eyeliner, nourished skin, refreshed eyes, the glossiest hair and a pout definitely worthy of a insta-selfie.  The June edition contained 5 products worth over £65.

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Eyeko - Black Magic Liquid Eyeliner (full size)
RRP - £16.00 Eyeko

Avant - Supreme Hyaluronic Acid Anti-Oxidising DUO Moisturiser (deluxe travel size)
RRP - £20.00 Avant-Skincare

BeautyPro - Eye Therapy Under Eye Mask
RRP - £1.95 BeautyPro

MAYY - Velvet Hydro Matte Lipstick
RRP - £25.00 Mayy Beauty

Charles Worthington - Diamond Shine Shampoo and Conditioner
RRP - £4.00 Boots

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This box is a cute and budget-friendly beauty subscription box with a no-commitment sign-up.  Roccabox is a really affordable way of being able to try a great range of cosmetics.  The monthly subscription cost is £10.00 per month (plus £3.95 p&p) but the price reduces if you choose to pay for a 6 monthly plan (£57.00 equivalent to £9.50 per month) or 12 monthly plan (£108.00 equivalent to £9.00 per month) upfront.  This is seriously good value given the brands which are included.    Previous featured brands also include HUDA Beauty, St Tropez, Smash Box and Nip & Fab.

There is also an option for Gift box subscriptions.

What is my favourite selling point? Thoughtfully curated and affordable.

Available from Roccabox

The Pip Box
The “Sun Kissed Edit”


The June box was filled with 5 beauty products - perfect for seeing you through the summer days ahead.  The combination of a bronzed lip gloss for puckering up at sunset, soothing skincare to hydrate and replenish moisture and a spritz of the delicious coconut fragranced hair texture spray will leave you longing for a dreamy beach holiday.  You can enjoy 5 products every month with an average combined total of £55.00 + in each box - all of which are cruelty free and vegan friendly.

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Umberto Giannini - Catch a Wave Coconut Beach Texture Spray
RRP - £7.00 - Umberto Giannini

Vitamasques - Black Gold Sheet Mask
RRP - £5.99 - Vitamasques

Organii - After Sun Lotion
RRP - £4.50 (full size £11.95) - Organii

MEMI - Lip Gloss in shade After Hours
RRP - £10.00 - Memi Makeup

Oolution - Feet Good Organic Foot Cream
RRP - £15.99 - Oolution

Subscriptions are non-contractual so you can cancel at anytime and you can subscribe month-to-month for £20.00 (plus £1.50 EU or £3.50 rest of the world).  There are other options available to pre pay upfront and save more pennies.  Save £5 for a 3 month subscription, £10 for a 6 month subscription and get a free box for a 12 month subscription - all upfront payments.

Gift boxes are available as a one-off purchase.

Sign up to their newsletter and receive 50% off your first Pip Box - bonus!

What is my favourite selling point?  This box is always entirely cruelty free and vegan friendly - and they donate 10% of profits made from beauty boxes to animal friendly charities.

Available from ThePipBox

Latest in Beauty
The “Hot Right Now” Edit


I was super excited to get my Latest in Beauty box delivery - mainly because I picked the products myself!  This beauty box is different to many others on the market because you create your own profile and choose your own selection of beauty products from an amazing menu of hair, skincare, makeup and body treats.  The fact I could choose my own products was really appealing and I was delighted to see some little gems on the list I have been meaning to try for ages.  There are various options for to choose from in terms of how many products you will receive.  I sampled the Beauty Enthusiast box which includes 6 products for £15.00 per month.  The other difference with this box was that most of the products in my delivery were travel-sized.  When I checked through some of the other products in the menu, there were larger volumes of products to choose from but for my own selection it was difficult to work out the value of the contents based on the sizes but they were all quality brands (and the Floral Street eau de parfum set of 5 fragrances smell are absolutely divine - particularly Arizona Bloom which has a very unique, punchy fragrance - I love it!)  The lipstick was full size with an RRP of £9.00 so the rest of the products combined were definitely much worth more than £6.00 which was the remaining value of the subscription price. 

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Weleda - Skin Food Cream - 10ml

Embryolisse - Lait-
Crème Concentré - 5ml

Green People - Age Defy + Soft Buff Skin Exfoliator - 10ml

Glamglow - Super Toner Exfoliating Acid Solution - 7ml

Floral Street - Eau de Parfum 5 x 1.5ml

Top Shop - cream lipstick in shade “Ooh La La” (full size)

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Other subscriptions available are the Beauty Novice box which includes 3 products for £9.00 per month or Beauty Guru which includes 9 products for £18.00.  There is free delivery for all subscription boxes.  You can unsubscribe at any time.  A one-off box can be purchased for £25.00 (plus p&p)

What is my favourite selling point?  I love the concept of choosing your own selection and the huge choice of brands and products available.

Available from Latest In Beauty

Cohorted
The “Show Beauty” Edit


Cohorted is currently the number 1 premium beauty box brand and is ideal for serious beauty lovers who want to immerse themselves in delicious luxury.  This is the most expensive beauty subscription that I have personally tried - and I have been knee high in so many beauty boxes during lockdown working my way through lots of different brand boxes available on the market.  As much as I am a fan of a bargain, I obviously love the other end of the scale too - who doesn’t love a luxury version of anything?  The “Show Beauty” box arrived and it was soooo heavy!  The box itself is very sexy and the products were wrapped in some delicate tissue paper.  Infact, the packaging was so pretty I was reluctant to open it!  This edit included all products by Tamara Ecclestone’s “Show Beauty” luxury hair care brand.  The 5 products had a value of over £200 which is amazing value at £39.99 for a monthly subscription.  Cohorted aim to deliver a beauty experience for premium beauty brand fans and this definitely comes across in the quality of the packaging, the product features and the overall value.

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Show Beauty - Lux Volume Lotion

Show Beauty - Sublime Repair Treatment Mask

Show Beauty - Divine Thickening Mist

Show Beauty - Decadence Hair Fragrance

Show Beauty - Body Shimmer Oil


Total RRP price - £205.00

There is also a Classic beauty box option which is a one-off purchase for £50.00.  If you have missed a previous subscription box or simply wanting to try before subscribing, this is for you.  Also, if you simply fancy an indulgent pamper then try the Mystery beauty box.  This is £59.99 with a box value of over £100.00 and filled with at least 13 premium brand products - ranging from skincare, makeup and fragrances and more.

What is my favourite selling point?  It has to be the luxury factor.  The beautiful packaging and the generously sized premium products.

Available from Cohorted

Glossybox
The “World of Beauty” Edit


The beautiful iconic pink Glossybox tied with a cute black ribbon does not disappoint when it comes to that feeling of luxurious self care.  Glossybox are one of the most well-known beauty subscription boxes on the market and include some of the world’s premium beauty brands as well as sourcing amazing niche beauty products.  Each edition contains 5 products worth over £50.  The “World of Beauty” June edit featured products from across the globe and were all full size - yay!

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Huda Beauty - Life Liner (Very Vanta)
RRP - £18.00 - Huda Beauty

The Vintage Cosmetic Company - Makeup Removing Cloths
RRP - £7.99 - The Vintage Cosmetic Company

LASplash Cosmetics - Brush Set (x2 brushes)
RRP - £15.00 - Lasplash Cosmetics

ModelCo - Liquid Metal Eyeshadow
RRP - £15.00 - ModelCo

Beautaniq Beauty - Guardian Angel Eye Mask
£5.00 - Beautaniq Beauty


Due to phenomenal demand, June and July boxes both sold out and pre-orders are now taking place for the August box - so if you want to give it a try you need to act quick!  For the real beauty junkies, you can join the Glossy Community where you will receive exclusive offers, hacks and tutorials.  

Subscriptions start from just £8.50 per month (plus £3.25 p&p) based on paying monthly over 12 months.  You can purchase a one-off Glossybox for £10.00 (plus £3.25 p&p).

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Glossybox eGift vouchers are available for a 1, 3, 6 or 12 month subscription.

What is my favourite selling point? The packaging is super pretty and feminine and all of the products in the box were full size.

Available from Glossy Box

The Perfume Society
The “Launches We Love Discovery Box” Edit


This beauty box is entirely unique in that it is filled, literally filled with fragrances.  For those of you who enjoy experimenting with new fragrances this is a fabulous way to do it.  Personally, I have 2 fragrances that I wear - one for work and one for occasions.  I don’t really deviate however I have fallen in love with this concept and have found some new intriguing fragrances that might tempt me away from my usual.  The “Launches We Love” box contains 8 sample fragrances to try including 2 large samples of the seriously seductive Escentric Molecules 05 AND a 25ml Skin Sense Anti-Aging Highly Active Day Cream (which is worth £17.00 alone).

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Escentric Molecules 05 (x2)

Lalique - Les Compositions Parfumées Blue Rise

Molton Brown - Milk Musk

Abercrombie & Fitch - Authentic Woman

Kenzo - Poppy Bouquet

Olfactive O - Woody

Eight & Bob - Annicke


The Discovery Box Is £19.00 (plus p&p) unless you are a VIP Club Member and then it’s £15.00 (plus p&p).  There are other boxes available and I was lucky enough to also sample the Luxury Layering box.  This box is designed to layer up using different notes to create your own personalised fragrance.  I absolutely adore this idea and would be perfect for brides who want to create a special unique long-lasting fragrance for the big day.  The Luxury Layering box has now unfortunately sold out but I have been told that the new Niche Collection IV Discovery Box is also fabulous.  I have no doubt in that - I absolutely love what the 2 boxes I have tried so far.

What is my favourite selling point?  The unique concept of a dedicated fragrance box (with a cheeky bonus skin care product thrown in) and very reasonable priced.  It is simply fabulous!

Available from Perfume Society


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